Case Study – Greggs Fruit Display Stand

Greggs the Bakers are one of DWD largest clients.

Over the past 10 years we have designed and manufactured a range of floor standing, counter top and graphic displays including centre floor gondolas, wicker basket displays and the adjustable ‘Meal Deal’ graphic holders that fit on top of every chiller cabinet throughout the Greggs store estate.

Towards the end of 2015, Greggs asked DWD to look a design of a counter top display stand to enable them to present a range of alternative more healthy products including fruit within their stores.

DWD considered both wicker and wood and after prototyping and presenting to Greggs several designs, a two compartment joinery stand was chosen with a fired ‘Greggs’ logo included in the front of every stand.

These displays will be rolled out to very Greggs store throughout the spring and summer of 2016.

greggs bespoke display stand