Case Study – Greggs Fruit Display Stand

Greggs the Bakers are one of DWD largest clients.

Over the past 10 years we have designed and manufactured a range of floor standing, counter top and graphic displays including centre floor gondolas, wicker basket displays and the adjustable ‘Meal Deal’ graphic holders that fit on top of every chiller cabinet throughout the Greggs store estate.

Towards the end of 2015, Greggs asked DWD to look a design of a counter top display stand to enable them to present a range of alternative more healthy products including fruit within their stores.

DWD considered both wicker and wood and after prototyping and presenting to Greggs several designs, a two compartment joinery stand was chosen with a fired ‘Greggs’ logo included in the front of every stand.

These displays will be rolled out to very Greggs store throughout the spring and summer of 2016.

greggs bespoke display stand

Bespoke Retail Stands – The Manufacturing Process

With faster internet speeds, it is now far easier to manage projects without the need to initially visit a client to take their brief for the design of a bespoke display stand.

Our 40 years’ experience in the design and manufacture of bespoke retail display stands enables us to easily understand a new or existing clients requirements from a short telephone conversation or email which will provide sufficient information so we can prepare initial sketches of showing suggestions of how their stand will look together with dimensions and the materials we are proposing.

Once emailed to the client, the sketches may require some tweaking but we can normally reach agreement for a design within 24 hours of the original enquiry, this will then enable us to prepare some budget costings for manufacturing the stands together with the price of manufacturing a prototype or the cost of preparing rendered visuals.

If the client chooses to have a prototype prepared, this generally takes 2-3 weeks and this will then be taken to the clients premises to assemble or delivered to the client for self-assemble if the client prefers.

After this stage of the process, there is normally a small amount of tweaking to the design and dimensions required and this will enable us to prepare final costings and agree them with the client.

Production of the stands normally takes between 3-4 weeks and allows for printing the graphics, manufacturing custom made packing boxes, assembly instructions and labels etc to ensure safe onward delivery to the client’s warehouse.

Display Stands – Maximum advertising at minimum cost

Display stands do what your salesmen do but more effectively, silently and are more cost effective. They can communicate messages to your customers about your products, why they should buy those products from you and unlike the internet, display stands allow your customers to handle the products they are wishing to purchase.

DWD Retail Display focus on that factor and design and manufacture display stands that can represent your products more effectively and tell your customers convincingly why they should buy them.

What is special about display stands from DWD? Well, DWD design bespoke display stands specifically for your products and incorporate materials (metal, wood, plastics) in their manufacture that although makes them attractive and functional, they never take the focus away from the actual products displayed.

At DWD we design and supply display stands to suit any merchandise from wellington boots to clothing to ceramic tiles, to car care products to food & drink. DWD can provide you with display stands that can effectively promote these items to increase your sales within your clients retail outlets.

We are able to produce conceptual designs, prototypes, graphics and purpose made packaging for each display stand and if required, deliver them to your clients premises and even install & merchandise them if required.

DWD display stands provide the silent salesmen that are always promoting your products.